Free SEO, AEO and GEO prompts
Copy a prompt, replace the words in square brackets with your own, and paste it into the AI assistant you use.
- SEO
Keyword map for a page
You are an SEO strategist. My business is [business], serving [audience] in [location]. For the page at [URL or topic], list 10 search queries a customer would type, grouped by intent (informational, commercial, transactional). For each, give the best primary keyword, two close variants and whether this page or a separate page should target it. Return a table.
- SEO
Title tag and meta description
Write 5 title tags (under 60 characters) and 5 meta descriptions (under 155 characters) for a page about [topic] for [business]. Put the main keyword “[keyword]” near the start of each title, state a concrete benefit, and avoid clickbait. Number the options and show each one's character count.
- SEO
On-page audit
Act as a technical SEO reviewer. Here is the text and HTML outline of my page: [paste page content] Check the headings hierarchy, keyword use, internal links, image alt text, thin or duplicate sections, and search intent match for “[keyword]”. Rank the fixes by impact and say exactly what to change.
- SEO
Content brief from competitors
I want to rank for “[keyword]”. The current top results are: [paste URLs or outlines] Write a content brief: the search intent, the questions every top result answers, the gaps none of them cover, a suggested H2/H3 outline, a target length and 5 internal pages on [your site] I should link from.
- SEO
Internal linking plan
Here is a list of my site's pages with their titles: [paste list] Suggest internal links between them: for each page, up to 3 pages it should link to, the anchor text to use and why. Flag pages with no relevant links in or out (orphans).
- AEO
Questions customers really ask
List the 20 most common questions people ask an AI assistant or search engine before choosing a [product or service] in [location]. Group them by stage: discovering options, comparing, deciding, after buying. Phrase each one the way a customer would type or say it.
- AEO
Answer-first rewrite
Rewrite the section below so it answers the question “[question]” in its first sentence, in under 40 words, then adds the supporting detail. Keep the facts, use plain language, include specifics (prices, numbers, places) where the text has them, and do not invent any. [paste section]
- AEO
FAQ section from a page
Read this page and write an FAQ section of 6–8 questions a reader would still have after reading it. Answer each in 1–3 sentences, starting with the direct answer. Only use facts stated on the page; mark any question it cannot answer as “needs an answer from us”. [paste page content]
- AEO
Featured snippet candidate
For the query “[query]”, write the paragraph, list or table most likely to be shown as a direct answer. Pick the format that fits the query, keep a paragraph to 40–50 words or a list to 5–8 items, and add the H2 that should sit above it.
- AEO
Structured data opportunities
Here is a page from my site: [paste page content or URL] Which schema.org types fit it (for example Organization, LocalBusiness, Product, FAQPage, HowTo, Article)? For each, list the properties I can fill from the page and the ones that are missing, then give the JSON-LD for the most useful one.
- GEO
How AI describes my brand
What do you know about [brand], the [category] company based in [location]? Describe what it offers, who it is for, its prices, its strengths and weaknesses, and its main competitors. Say which parts you are unsure of and where your information comes from.
- GEO
Recommendation check
I'm looking for the best [product or service] for [need] in [location]. Recommend 5 options and explain why each one made the list. Then tell me: would you recommend [brand]? Why or why not, and what would change your answer?
- GEO
Competitor comparison as AI sees it
Compare [brand] with [competitor 1], [competitor 2] and [competitor 3] for someone who needs [need]. Use a table covering price, main features, who each one suits best and reputation. Then name the sources a buyer should check to confirm this.
- GEO
Citable facts page
Using the information below about [brand], write a “Key facts” section that an AI assistant could quote accurately: founding year, location, what we do, who we serve, prices, notable numbers and differences from alternatives. One fact per line, no marketing language, nothing that is not in the source. [paste company information]
- GEO
Where AI finds its sources
When someone asks you about the best [category] in [location], which kinds of websites, directories, review sites, forums and publications do your answers draw on? List the specific sites you would expect to matter most, and suggest how [brand] could earn a credible mention on each.
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How it works
- Pick a discipline above, or browse them all. Each card has a copy button that puts the full prompt on your clipboard.
- Replace every word in [square brackets] with your own details before you send the prompt. The more specific you are, the better the answer.
- Run the visibility prompts in more than one assistant, and more than once: answers vary from run to run, so a single reply says little.
The background
SEO, AEO and GEO
SEO is about ranking in search results. AEO (answer engine optimisation) is about being the direct answer to a question, in snippets and AI overviews. GEO (generative engine optimisation) is about being named and recommended inside AI assistants' answers.
Check what the assistant says
AI assistants can state wrong facts with confidence. Treat their output as a draft: check every fact, price and claim before you publish it.
One answer is not a measurement
Asking an assistant once whether it recommends you shows one possible answer. To know how often you are recommended, ask the same question many times, across assistants, and report the rate with its margin of error.
Want these numbers for your brand, every day?
Notable asks AI assistants your customers' questions daily and shows how often you are recommended, with the margin of error beside every number.