Blog

Learn how to get your brand into AI answers.

  1. What is GEO, and how is it different from SEO?

    Why ranking on Google no longer guarantees your brand gets mentioned when people ask ChatGPT, Gemini or Perplexity, and what to do about it.

    · 4 min read

  2. How to write comparison and alternatives pages for AI search

    Buyers ask AI assistants "X vs Y" and "alternatives to Z". How to write honest comparison and alternatives pages that people trust and assistants can use, with a structure you can copy.

    · 4 min read

  3. What to do when ChatGPT or Gemini gets your brand wrong

    AI assistants sometimes describe a brand with old prices, discontinued products or the wrong audience. Why it happens, how to find the source of the error, and the fixes that work.

    · 5 min read

  4. The sources AI assistants cite, and how to earn a place in them

    When AI assistants recommend brands, they lean on review sites, comparison articles, community threads and trade press. How to find the sources that matter in your category and earn honest mentions in them.

    · 5 min read

  5. Google AI Overviews vs AI Mode: what's the difference for your brand?

    AI Overviews summarise a normal Google search; AI Mode is a separate conversational search that runs many searches behind one answer. How each picks sources, and what that means for your visibility.

    · 4 min read

  6. How to choose which prompts to track for AI visibility

    The questions you track decide what your AI visibility numbers mean. How to build a fair prompt set: group by intent, write natural phrasings, cover each buyer stage, and keep branded prompts separate.

    · 4 min read

  7. Do llms.txt and schema markup help you show up in AI answers?

    An honest look at llms.txt and structured data for AI search: what they are, what the evidence says, and where your time is better spent if you want AI assistants to mention your brand.

    · 4 min read

  8. How to write pages that AI assistants can quote

    AI assistants lift passages, not whole pages. Here is how to structure a page so its answer is easy to find, easy to quote and hard to misread, with a template you can reuse.

    · 5 min read

  9. How to measure your brand's visibility in AI search

    The metrics that matter for AI search visibility (mention rate, recommendation rate, citation rate and share of voice), how to calculate each, and the mistakes that make the numbers misleading.

    · 5 min read

  10. Which AI crawlers should you allow in robots.txt?

    GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended: what each AI crawler does, which ones affect whether you appear in AI answers, and a robots.txt you can copy.

    · 5 min read

  11. Why one AI answer tells you almost nothing about your visibility

    AI answers change from one run to the next, so a single answer, or a percentage with no sample size, can mislead you. Here is how to read AI visibility numbers with a margin of error.

    · 4 min read

  12. How do AI assistants decide which brands to recommend?

    ChatGPT, Gemini, Perplexity and Google's AI answers pick brands from two sources: what the model learned in training and what it finds when it searches. Here is how each works, and what you can influence.

    · 5 min read